How Professional SEO Services Can Help Your Website

No matter what type of business you are in today, having a strong online presence is very important. While this includes having a good social media and digital marketing campaign, finding a way to attract customers to your website continues to be important as well. One way that you can find more customers is by attracting them through major search engines. To do this, you should consider working with a professional SEO service. Professional SEO services can help your website in a variety of different ways.

No matter what type of business you are in today, having a strong online presence is very important.

Consultation for current website

When you hire a professional to help with SEO, the first thing that they will do is provide you with a consultation on your current website. The service will be able to provide you with data on where your visitors are coming from, how many visitors you are receiving and what is attracting visitors and customers to competitor’s websites as well. They can then help you identify what part of the website is attracting customers and what may be reducing visitation. They can show you what landing pages are effective and what landing pages could use some improvement.

Development of strategy

A professional SEO service can also provide you with the guidance to help you develop a strategy for your website. After assessing the strengths and weaknesses of your website, the team can help you develop a strategy that will be effective to maximize the SEO position of your website. This can include coming up with target phrases that will help you to attract your desired customer base and including content that will help improve the overall integrity and quality of your website. A lot of aspects of SEO require strategy and expertise, such as creating a landing page that converts. Professional SEO services know the best practices for landing pages and what is needed to improve SEO rankings and increase conversions.

Implementation of SEO strategy

Once you have agreed upon a strategy with the SEO service provider, the next thing that they will do is implement it for you. The SEO service will spend time altering content to include target keywords, placing new blog posts, and making website adjustments that will help to make your website more SEO-friendly. When this occurs, you will start to show up higher on the relevant search engines when people perform relevant keyword searches. The team will also add valuable content to your site and help you make your website a more enjoyable place to visit, which will help ensure people continue to come back after they have found your site.

Professional SEO services know the best practices for landing pages and what is needed to improve SEO rankings and increase conversions.

Evaluation and management of campaign

While implementing the initial SEO strategy is important, the plan and process do not stop there. To have an effective SEO plan in place, you will need to continue to monitor it on an ongoing basis. An SEO service will be able to provide you with real-time information about your visitation and other data. Based on this and changes in the search engine algorithms, the SEO service will be able to make additional changes to your website to ensure that you continue to show up high on the top search engines.

Identify other revenue streams

Once an effective SEO campaign has been implemented, it should help to drive more and more traffic to your website's landing pages. If this happens, your website will be more attractive when it comes to receiving ad revenue and placing relevant outbound links. Both of these can be a great way to earn some additional income for your business, which could then be invested into other areas of your website or business in an attempt to help it grow.

Anyone that is going to try to improve their business needs to have a quality online presence. Part of this includes making sure that you are able to attract customers to your website. Through the use of professional SEO services, you can appear higher on the relevant search engines while also having a quality website that will keep customers coming back.

Source: quickanddirtytips.com

The Average Salary of a Pharmacist

The Average Salary of a Pharmacist.

If you’ve been to the pharmacy lately, you may have found yourself wondering how much pharmacists make. Being a pharmacist, at least at the retail level, involves a lot of standing, long shifts and dealing with customers. In other words, it might not be for everyone. On the plus side, salaries in the field are on the high side, with an average annual salary of $123,670. 

The Average Salary of a Pharmacist: The Basics

The Bureau of Labor Statistics (BLS) reports that the mean annual salary of a pharmacist in May 2018 was $123,670 per year. The highest-paid 10% of pharmacists earn a mean annual wage of $161,250. The lowest-paid 10% of pharmacists make an average of $87,790. So, no matter where you end up on the pharmacist income scale your annual wage is likely to be much higher than the annual income of the average American.

The BLS also provides a job outlook for the professions it studies. The job outlook shows the percent by which a field will grow (or shrink) between 2016 and 2026. The job outlook for pharmacists is 6%, which is just shy of the 7% average across all fields. Between 2016 and 2026, the BLS projects the field will add 17,400 jobs.

Where Pharmacists Make the Most

The Average Salary of a Pharmacist

The BLS also looks at state and metro-area data on the jobs the Bureau studies. So where does it pay the most to be a pharmacist? The top-paying state for pharmacists is Alaska, with a mean annual wage for pharmacists of $139,880. Other high-paying states are California ($139,690), Vermont ($135,420), Maine ($133,050) and Wisconsin ($132,400).

The top-paying metro area for pharmacists is Tyler, TX, with an annual mean wage of $174,870. Other high-paying metro areas are Santa Cruz-Watsonville, CA ($155,330); Vallejo-Fairfield, CA ($153,820); Santa Maria-Santa Barbara, CA ($151,590) and San Jose-Sunnyvale-Santa Clara, CA ($149,790).

Becoming a Pharmacist

In order to get a job as a pharmacist, you first have to get a Doctor of Pharmacy degree, also known as a Pharm.D. A Pharm.D. is a postgraduate degree, but most programs only require applicants to have two years of undergraduate education under their belts. Many future pharmacists will spend two years taking prerequisite courses like chemistry, biology and physics. Then, they’ll matriculate and spend the next four years in pharmacy school.

Once you have your degree, you’ll need to pass two exams to receive your license. The first is The North American Pharmacist Licensure Exam (NAPLEX), which assesses your knowledge and skills. The second is either a state specific test or the Multistate Pharmacy Jurisprudence Exam (MPJE). This tests your knowledge of pharmacy law specific to the state you’ll be practicing in.

The Cost of Becoming a Pharmacist

The Average Salary of a Pharmacist

Becoming a pharmacist requires years of study and, for most people, taking on student debt. According to the American Association of Colleges of Pharmacy
Graduating Student Survey, 84.8% of pharmacists-in-training borrowed money to complete their Pharm.D. degree program. Of the survey respondents who borrowed money, the median amount borrowed (across public and private institutions) was $160,000.

Bottom Line

While pharmacists have an advanced degree and a high salary, they are often working in a retail setting. And retail, with its heavy emphasis on customer service, isn’t for everyone. Still, the high pay and job security, along with the intellectual and public-service aspects of working as a pharmacist, might make it worth it. If you’re thinking of becoming a pharmacist, it’s a good idea to talk to some professionals in the field before you commit to an expensive course of study.

Tips for Forging a Career Path

  • Your salary dictates a lot of your financial life, such as how much you can afford to pay in rent and the slice of your paycheck that goes to taxes. However, there are some principles that apply no matter your income bracket, like having an emergency fund and saving for retirement.
  • Need help managing your money and growing your nest egg? You should probably be working with a financial advisor. Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with financial advisors in your area in 5 minutes. If you’re ready to be matched with local advisors that will help you achieve your financial goals, get started now.

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Source: smartasset.com

What to Say When You Don't Know What to Say

Has someone said something in a meeting that was so offensive it just left you gobsmacked, having no idea what to say? Unfortunately, this probably happened to you in the past day if not the past hour. Maybe the offensive thing was said to you, maybe it was directed at someone else. But either way, you want to say something but don’t know what to say. And your silence robs you of your agency, just a little.

Here are some tips to figuring out what to say next time this happens, as it inevitably will.

1. Name the problem

Bias is “not meaning it.” Bias, often called “unconscious bias,” comes from the part of our mind that jumps to conclusions, usually without our even being aware of it. These conclusions and assumptions aren’t always wrong, but they often are, especially when they reflect stereotypes. We do not have to be the helpless victims of our brains. We can learn to slow down and question our biases.

Prejudice is “meaning it.” Unfortunately, when we do stop to think, we often don’t always come up with the best answer. Sometimes, we rationalize our biases and they harden into prejudices. In other words, we justify our biases rather than challenging their flawed assumptions and stereotypes.

Bullying is “being mean,” the intentional, repeated use of in-group status or power to harm or humiliate others. Sometimes bullying comes with prejudice, but often it’s a more instinctive behavior. There may be no thought or ideology at all behind it. It can be a plan or just an animal instinct to dominate, to coerce.

2. Match the response to the problem

When people’s biases are pointed out to them clearly and compassionately, they usually correct them and apologize.

What’s important is to draw a clear boundary between people’s right to believe whatever they want and their freedom to impose their prejudices on others.

Prejudice, however, is a conscious and ingrained belief. People don’t change their prejudices simply because someone points them out. Holding up a mirror doesn’t help—people like what they see. What’s important is to draw a clear boundary between people’s right to believe whatever they want and their freedom to impose their prejudices on others.

Bullying has to incur real consequences to be stopped. If bullies were swayed by being aware of the harm they are doing to the people they are bullying, they wouldn’t be treating other people badly in the first place. Usually they are trying to hurt someone. Pointing out the pain they are inflicting doesn’t make them stop and may even encourage them to double down.

3. Start with these words

If you think it’s bias, start with the word “I.”

Starting with the word “I” invites the person to consider things from your point of view—why what they said or did seemed biased to you. The easiest “I” statement is the simple factual correction.

For example, early in my career an executive referred to me as a “pretty girl.” An “I” statement might have been “I don’t think you will ever take me seriously when you refer to me as ‘pretty girl.’" Recently, when I was about to go on stage to give a talk, a conference attendee ran up to me and insisted that I fetch him a safety pin. An “I” statement might have been, “I’m the speaker; I think one of the staffers can help you find a safety pin.” A CEO of Asian descent was waiting by the valet station for his car and an employee, making a biased assumption, walked up to him an handed him her keys. He replied, “I think you’ve confused me with the valet. I am your CEO, not your valet; here to serve, but in a different capacity.”

I spent some time, time you won’t have in the moment, editing those two suggestions. An “I” statement doesn’t need to be perfect; doesn’t have to be clever or witty. It can even be clumsy. The point is to say something.

If you think it’s prejudice, start with the word “it.”

One type of “It” statement appeals to common sense: “It is ridiculous not to hire the most qualified candidate because of their hair.” Another references the policies or a code of conduct at your company: For example, “It is a violation of our company policy not to hire someone because of their hair.” The third invokes the law: For example, “It is illegal to refuse to hire someone because of their hair.”

Responding to bias is hard, but it’s much harder to respond when people believe that gender, race, religion, sexual orientation, gender identity, socioeconomic background, or any other personal attribute makes someone else incapable or inferior in some way. The reason to confront prejudice is to draw a bright line between that person’s right to believe whatever they want and your right not to have that belief imposed upon you. Using an “It” statement is an effective way to demarcate this boundary.

If you think it’s bullying, start with the word “you.”

When someone is bullying you, the person’s goal is to harm you. Telling the person you are being harmed is just going to result in more bad behavior. Ignoring bullies doesn’t work, either. The only way to stop bullying is to create negative consequences for the person doing the bullying. Only when bullying stops being practical or enjoyable will bullies alter their behavior. When you’re the victim of bullying, or when you’re a bystander and the bully is more powerful than you, you often feel powerless to stop it.

One way to push back is to confront the person with a “you” statement, as in “What’s going on for you here?” or “You need to stop talking to me that way.” A “You” statement is a decisive action, and it can be surprisingly effective in changing the dynamic. That’s because the bully is trying to put you in a submissive role, to demand that you answer the questions to shine a scrutinizing spotlight on you. When you reply with a “You” statement, you are now taking a more active role, asking them to answer the questions, shining a scrutinizing spotlight on them.

What if you’re not sure what is going on?

That’s OK. Trust your instincts. If you respond to a remark as if it’s evidence of prejudice or bullying when it was in fact bias, that’s OK. You can shift to a different statement. Just remember, An “I” statement invites the person to consider your perspective; an “It” statement establishes a clear boundary beyond which the other person should not go. With a “you” statement, you are talking about the bully, not yourself. People can let your statement lie or defend themselves against it, but they are playing defense rather than offense in either case.

Source: quickanddirtytips.com

Accredited Asset Management Specialist (AAMS)

What is the AAMS certification?New financial advisors need something to help them stand out. Consequently, the AAMS does just that. Designed for newcomers to the financial advice business, the AAMS trains advisors to identify investment opportunities as well as help clients with other financial goals. It also gives more experienced advisors a fast and simple way to learn more about asset management and improve their credentials. Here’s how it works.

AAMS Defined

An Accredited Asset Management Specialist (AAMS) can advise clients on college savings, taxes, and retirement savings. The course and tests for this certification are designed to ensure advisors can assist clients with their complete financial needs. It emphasizes evaluating the client’s assets and making appropriate recommendations.

The AAMS certification is granted by the College for Financial Planning, a unit of the Kaplan Company. The college oversees a large number of financial certification programs, including the Certified Financial Planner designation, one of the most valued certifications in the field.

AAMS Certification Requirements

What is the AAMS certification?

To receive an AAMS, students first have to complete a 10-module education program provided by the College for Financial Planning. Then they have to pass an examination. Finally, they must agree to abide by a code of ethics and promise to continue their education.

The courses are online and can be delivered in self-study or instructor-led formats. Courses are open-enrollment, therefore students can begin at any time without waiting for the next session.  The 10 modules cover the following material:

1.:The Asset Management Process

2. Risk, Return & Investment Performance

3. Asset Allocation & Selection

4. Investment Strategies

5. Taxation of Investments

6. Investing for Retirement

7. Deferred Compensation and Other Benefit Plans

8. Insurance Products for Investment Clients

9. Estate Planning for Investment Clients

10. Fiduciary, Ethical, and Regulatory Issues for Advisors

The College of Financial Planning provides everything necessary to study for and complete the modules and take the test. Students have access to the study materials and tests through an online portal.

Streaming video lectures, audio files, and interactive quizzes also can be found through the college’s site. Meanwhile, students can access live classes online and contact professors with questions and issues.

The AAMS Test

To get the AAMS certification, students have to pass just one test. However, they have to make their first attempt at the test within six months of enrollment and pass it within a year.

The fee for the first attempt at taking the test is included in the course tuition. There are no prerequisites for signing up to take the AAMS course.

Time and Money Requirement

Tuition for the AAMS courses is $1,300. This includes the fee for the first attempt at passing the certification exam. It also includes all needed course materials. Each additional attempt costs $100.

Students employed with certain financial services firms may be able to get tuition discounts. The college may also provide scholarships.

The College for Financial Planning recommends students plan to spend 80 hours to 100 hours on the course. Since the course is self-study, this amount of time is flexible.

To maintain AAMS certification students have to commit to completing 16 continuing education credits every two years. Also, continuing education has to cover one or more of the topics covered in the AAMS coursework.

AAMS certificate holders also have to agree to follow a professional standard of conduct. As a result, they have to maintain integrity, objectivity, competency, confidentiality and professionalism in providing financial services.

AAMS Certificate Holder Jobs

AAMS certificates are generally earned by entry-level workers in the financial advice business. Consequently, AAMS holders are typically trainees. In some cases, they may provide support services to more experienced and highly credentialed advisors.

The AAMS designation does not confer any special powers or privileges. Instead, it’s an optional credential that students may obtain to advance their careers and enhance their knowledge of financial advice.

Comparable Certifications

What is the AAMS certification?

In addition to the AAMS, the College for Financial Planning offers an Accredited Wealth Manager Advisor (AWMA) certificate. This is a somewhat more advanced designation. As a result, it requires a course equivalent to three graduate level college credits and requires 90 hours to 135 hours to complete.

Chartered Mutual Fund Counselor (CMFC) is sponsored by the Investment Company Institute along with the College of Financial Planning. It is similar to the AAMS certificate except it focuses on mutual fund assets.

Accredited Financial Counselor (AFC) is a general personal finance advice certificate from the Association for Financial Counseling and Planning Education. First, it requires 1,000 hours of financial counseling experience. Secondly, it demands three letters of reference. Finally, applicants must both complete coursework and pass an exam.

Bottom Line

The AAMS designation is usually for newly minted financial advisors, but even experienced pros can use it to bulk up their credentials. The courses and tests associated with the AAMS teach advisors how to evaluate assets and make recommendations.

While this certification doesn’t give an advisor any real powers, it’s a sign that they can identify investment opportunities specific to their clients. Above all else, it can be a great relief to a client who has a child going to college or a retirement house on their wish list. As a result of obtaining an AAMS, and advisor can point them toward the right investments for their goals.

Investing Tips

  • If you’re looking to identify investment opportunities, consider using an AAMS as your advisor. Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with financial advisors in your area in 5 minutes. If you’re ready to be matched with local advisors that will help you achieve your financial goals, get started now.
  • An AAMS can help you with college savings, taxes, and retirement savings if you know what your goals are. However, if you are unsure how much you want to invest, what your risk tolerance is, or how inflation and capital gains tax will affect your investment, SmartAsset’s investing guide can help you take the first steps.

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Source: smartasset.com